Short Action Plan Template

Short Action Plan Template

Who: Who are the clients or referral sources you want to focus on? Target a specific group of people or a market sector such as accountants, technology start-ups, or family-run businesses.

Compelling Need (What): What are the significant issues or opportunities that represent a need for your services?  For example, helping family run-businesses successfully resolve contentious succession planning issues, or helping cyclists in accidents with motor vehicles get the compensation they are entitled to, or helping entrepreneurs successfully position their business for a profitable sale. 

Communication Vehicles (Where): What are these people reading? What events are they attending? How can you get in front of them with vital and relevant information regularly?

What Action Will You Take?

Make yourself a monthly action list. Write down specific next steps such as call Joe to discuss speaking at his organization. Track the non-billable time you are investing.

Guide to Writing Articles for Publication

Guide to Writing Articles for Publication

Of all the tactics that appear on associate business plans, writing articles for publication is a heavy one – in terms of the number of non-billable hours that go into each article.

That said, as you develop your writing skills you will find that you can turn articles around rapidly, particularly if they are for a non-legal audience.

This blog post provides a best practices guide for you to follow when you sit down to start work on your next article.

The Skill to Master – Investing in Relationships

The Skill to Master – Investing in Relationships

In this crazy world of competing deadlines, priorities, sound bites and instant communication technology it sometimes seems harder than ever to nurture the important relationships in our lives. We are all under such pressure to perform and to achieve that there is little time left in the day to reach out and show someone we care.  In this article we provide tips for nurturing the important relationships in your life - whether for client retention or business development, or simply because these people just make life more enjoyable.  

10 Networking Tips

10 Networking Tips

Networking - many of us don't love it, or even really like it, but how we prepare for, and what we do at these events can make all the difference between wasting time, and accomplishing something valuable. This post offers ten tips for making the most of networking events.